Marketing

Full text availability: Vol. 1 (1936) - present
A bimonthly publication of the American Marketing Association (AMA), and one of the premier refereed scholarly journals of the marketing discipline. Publishes articles selected by blind review judged on their contributions to the advancement of the science and/or practice of marketing that provide new insights, new ideas or new empirical results.

Full text availability: Vol. 1 (1964) - present
Concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.

Full text availability: Vol. 5 (1997) - present
Publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies.