COM 221: Technical Report Writing (Branham)

Provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting.

Contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog.

Traces the history, explains the concepts, and examines the skills needed to master effective communication for every occasion. Providing insights and advice, this useful primer looks at how to improve verbal, non-verbal and written communications.

Offers communications strategies that will benefit any organization that disseminates technical information in-house and/or to customers.

Shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion.