Look for the purpose of the website. Is it to explain, inform, entertain, advertise, advocate, deceive or even joke? Is there an about section or mission statement? Can you determine the intended audience?
Look for the author or sponsoring entity (person, group or organization). Is the author or sponsoring entity clearly identified? Are credentials listed which validate the author’s expertise?
Look for the top-level domain (the last part of the URL) for a hint about who is publishing the website. The domain creates distinctions between types of websites. They do not, however, assure reliability and credibility.
Examples of Internet top-level domains: