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ERAU Hunt Library

Qualitative & Quantitative Research

This guide will explain the differences between qualitative and quantitative research and show you how to recognize and find examples of both types.

Qualitative Research

Qualitative research allows you to discover the why and how of people and their activities. The abstract from this dissertation shows that the study:

  • Examines people's activities
  • Uses a small group of subjects
  • Asks open-ended questions
  • Gives a narrative conclusion

Handling technological change within the Federal Aviation Administration: The effect of culture on technological advances

Brown, Thomas. Northcentral University

Executive travel by commercial airlines often results in excessive nonproductive time decreasing corporate efficiency. Aviation analysts have asserted business aviation can be a cost-effective alternative, but they theorize it is underutilized because business managers perceive it to be an expensive executive perquisite. A quantitative study was conducted to assess the perception of managers pertaining to the cost-effectiveness of business aviation. A survey was randomly administered to 128 business managers in six U.S. metropolitan locations. Descriptive statistics, analysis of variance, and correlation analysis were used for evaluation. The statistical results indicated managers widely perceive the use of business aviation to be no more than an expensive executive perquisite and not a cost-effective alternative for executive travel by the airlines.