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Qualitative & Quantitative Research

This guide will explain the differences between qualitative and quantitative research and show you how to recognize and find examples of both types.

Research Methods

Differentiating between qualitative and quantitative research can sometimes be difficult. This guide will explain the differences and show you how to recognize and find examples of both types of research.

Qualitative Research vs Quantitative Research

This chart compares qualitative and quantitative research, and will show you how to recognize both types of research.

Qualitative Research Quantitative Research
Understanding and interpreting social interactions and behavior

Testing theories, describing with statistics, and making predictions     

Specially chosen small groups

Randomly selected large groups

Words

Numbers

Subjective

Objective

Observations and interviews

Experiments and surveys

Open-ended questions

Controlled responses

Narrative report

Statistical results