Differentiating between qualitative and quantitative research can sometimes be difficult. This guide will explain the differences and show you how to recognize and find examples of both types of research.
This chart compares qualitative and quantitative research, and will show you how to recognize both types of research.
|Qualitative Research||Quantitative Research|
|Understanding and interpreting social interactions and behavior||
Testing theories, describing with statistics, and making predictions
|Specially chosen small groups||
Randomly selected large groups
|Observations and interviews||
Experiments and surveys