An ethnographic study provides an understanding of some aspect of a culture from an insider's perspective, typically using interviews and observations. Researchers infer from people's behaviors (speech, actions, beliefs) meaning that applies to the group.
This guide will help you with your ethnographic study on information technology.
This video, “Mapping People: An Ethnographic Case Study of Ikea Shoppers,” shows a practical application of ethnography.. Created by Shahad Almazrou, Genesis Li, and Silviya Zhivkova.