The UPS marketing goal is to strengthen the "brown brand" and make brown the color of choice around the world by associating it with trust, integrity, and culture.
(2002) Window to the World Communications (03:48)
In one of the most brilliant marketing schemes ever devised, GM convinced Americans that they needed a new car every year. General Motors had a car to meet every price range because they were several car companies in one.
(2009) ABC News (01:02)
The 1950's automobile industry used marketing strategies to sell cars as part of the American dream. During the 1960's commercial air travel became accessible to the middle class and automobile sales exploded.
(1999) TVA Films (02:53)