MGMT 449 - Strategic Marketing Management

Authors: Sheth, Jagdish; Sisodia, Rajendra
Publisher: New York, NY: Routledge, 2012
Electronic Access

Author: Dacko, Scott
Publisher: Oxford University Press, 2008
Location: Reference
Call Number: HF5412 .D33 2008

Authors: Peter, J. Paul and Olson, Jerry
Publisher: New York: McGraw-Hill, 2010
Location: Storage R
Call Number: HF5415.3 .P48 2010

Authors: Gillespie, Kate, et al.
Publisher: Boston, MA: Houghton Mifflin, 2007
Location: Main Shelves - 2nd Floor
Call Number: HF1416 .G54 2007

Author: Kolb, Bonita
Publisher: London: Sage, 2008
Electronic Access

Author: Beall, Anne
Publisher: New York: iUniverse, 2010
Location: Main Shelves - 2nd Floor
Call Number: HF5415.2 .B43 2010

Author: Luther, William M.
Publisher: Saranac Lake, NY: AMACOM, 2011
Electronic Access

Author: Shaw, Stephen
Publisher: Farnham, Surrey, England: Ashgate, 2011
Electronic Access

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Author: Jeffery, Mark
Publisher: Hoboken, NJ: Wiley, 2010
Electronic Access

Author: Davis, John
Publisher: Hoboken, NJ: Wiley, 2007
Location: Main Shelves - 2nd Floor
Call Number: HF5415 .D38 2007

Provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

Publisher: Washington, DC: American Psychological Association, 2012
Location: Reference
Call Number: LB2369 .P835 2010
Electronic Access